Democratic Majority Leader Eloise Reyes officially launched her campaign for the open 29th Senate District today, where she has represented more than two-thirds of its constituents in the Assembly. As a daughter of immigrants, an attorney, and a dedicated public servant, Eloise Reyes has spent her life standing up for her community and putting people first.
 “My top priority is serving our community and putting the needs of everyday people first, not corporations or special interests,” said Majority Leader Reyes. “I’m proud of my 35-year record of getting things done for working people and supporting families, small businesses, veterans, youth, and seniors.”
 
 “As a daughter of immigrants who worked the fields as a 12-year-old and took on three jobs after high school to put myself through college, I know all too well the struggles facing working people,” Reyes continued. “That’s why throughout my career as an attorney, public servant, and Assembly Majority Leader, I’ve worked to deliver results that make a difference for our community here in the Inland Empire, and it’s why I’m committed to doing more in the State Senate. I’m honored to have earned the support of so many of our local and state leaders for this effort.”
 
 Entering the race with a solid coalition of state and local leaders, Majority Leader Reyes is the strongest choice to represent the new and open 29th Senate District. Today, the campaign for Eloise Reyes has proudly announced the following endorsements of 5 state elected officials, 68 current and former legislators, and 15 current and former elected officials from communities within SD-29:
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| Lt. Gov. Eleni KounalakisSuperintendent of Instruction Tony Thurmond
 State Controller Malia Cohen
 State Insurance Commissioner Ricardo Lara
 President of the Board of Equalization Antonio Vasquez
 Assembly Speaker Anthony Rendon
 Assemblymember (Ret.) Wilmer Amina Carter
 State Senator (Ret.) Connie Leyva
 San Bernardino Mayor Helen Tran
 Assembly Speaker Designate Robert Rivas
 Assemblymember Akilah Weber
 Assemblymember Al Muratsuchi
 Assemblymember Alex Lee
 Assemblymember Ash Kalra
 Assemblymember Avelino Valencia
 Assemblymember Blanca Pacheco
 Assemblymember Brian Maienschein
 Assemblymember Buffy Wicks
 Assemblymember Carlos Villapudua
 Assemblymember Cecilia Aguiar-Curry
 Assemblymember Chris Holden
 Assemblymember Chris Ward
 Assemblymember Corey Jackson
 Assemblymember Cottie Petrie-Norris
 Assemblymember Damon Connolly
 Assemblymember David Alvarez
 Assemblymember Diane Papan
 Assemblymember Eduardo Garcia
 Assemblymember Esmeralda Soria
 Assemblymember Gregg Hart
 Assemblymember Jacqui Irwin
 Assemblymember Joaquin Arambula
 Assemblymember Josh Lowenthal
 Assemblymember Juan Carillo
 Assemblymember Kevin McCarty
 Assemblymember Laura Friedman
 Assemblymember Lisa Calderon
 Assemblymember Liz Ortega
 Assemblymember Lori Wilson
 Assemblymember Luz Rivas
 Assemblymember Marc Berman
 Assemblymember Matt Haney
 Assemblymember Miguel Santiago
 Assemblymember Mike Fong
 Assemblymember Mike Gipson
 Assemblymember Phil Ting
 Assemblymember Pilar Schiavo
 Assemblymember Rebecca Bauer-Kahan
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| Assemblymember Reggie Jones-SawyerAssemblymember Rick Zbur
 Assemblymember Sabrina Cervantes
 Assemblymember Sharon Quirk-Silva
 Assemblymember Steve Bennett
 Assemblymember Tasha Boerner Horvath
 Assemblymember Tim Grayson
 Assemblymember Tina McKinnor
 Assemblymember Wendy Carrillo
 State Senator Ben Allen
 State Senator Bob Archuleta
 State Senator Catherine Blakespear
 State Senator Anna Caballero
 State Senator Dave Cortese
 State Senator Bill Dodd
 State Senator Maria Elena Durazo
 State Senator Lena Gonzalez
 State Senator Melissa Hurtado
 State Senator John Laird
 State Senator Caroline Menjivar
 State Senator Dave Min
 State Senator Josh Newman
 State Senator Richard Roth
 State Senator Henry Stern
 State Senator Tom Umberg
 State Senator (Ret.) Bob Wieckowski
 San Bernardino Mayor (Fmr.) Pat Morris
 San Bernardino Councilmember Ben Reynoso
 San Bernardino Councilmember Sandra Ibarra
 Colton Mayor Frank Navarro
 Colton Councilmember Dr. Luis Gonzalez
 Colton Councilmember David J. Toro
 Fontana Councilmember Jesse Sandoval
 Loma Linda Councilmember Bhavin Jindal
 Ontario Councilmember Ruben Valencia
 Redlands Mayor Eddie Tejeda
 Redlands Councilmember Mario Saucedo
 Redlands Councilmember Denise Davis
 Fontana Unified School Boardmember Mary Sandoval
 San Bernardino Community College District Trustee John Longville
 San Bernardino Community College District Trustee Gloria Macias Harris
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In 2016, Eloise Reyes began her career in the Assembly after she took on an incumbent and won. As an Assemblymember, Eloise has made it a priority to invest in our communities, ensuring clean air, access to healthcare, and good-paying jobs, and securing hundreds of millions of dollars in much-needed resources for Inland Empire neighborhoods. In 2020, as a recognition of her progressive leadership and tireless work ethic, Eloise made history by becoming the first Latina to serve as Majority Leader in the Assembly. 
Prior to her election in the Assembly, Eloise worked as an attorney, becoming the first Latina in the Inland Empire to open her own law firm and take on big corporations on behalf of injured workers. Deeply involved in strengthening her community, she regularly volunteered to provide free legal services to struggling families and seniors, and she led a successful effort to stop the construction of a toxic waste dump in a residential neighborhood. Eloise also co-founded the Inland Empire Community Health Center and taught classes at Cal Poly Pomona.